Scaling Growth & Revenue
Scaling Growth & Revenue
Scaling Growth & Revenue
Increased visibility by 35% and unlocked $2.3M in revenue opportunity at Ashley Furniture Industries.
THE METRICS
Scaling Growth & Revenue
Scaling Growth & Revenue
- 17M+ Monthly Users
- +35% Visibility
- $2.3M Opportunity
- 20+ Team Led
THE PROBLEM
Scaling Growth & Revenue
THE PROBLEM
Fragmented execution across SEO, product, and engineering limited growth potential.
- SEO not integrated into product lifecycle
- Inefficient architecture
- Limited performance visibility
WEEK 1 IMPACT
Identified high-value URLs blocked from indexation (~$2.3M annual revenue).
- Secured VP alignment
- Prioritized fix in dev sprint
- Restored crawlability
- Submitted updated sitemaps
THE RESULT
- Immediate spike in organic traffic (GA4)
- Increased indexation and crawl efficiency
- +35% organic visibility overall
THE STRATEGY
THE STRATEGY
THE STRATEGY
- SEO embedded into product roadmap
- Technical SEO + performance optimization
- Cross-functional alignment
KEY INSIGHT
THE STRATEGY
THE STRATEGY
“SEO becomes a revenue engine when integrated into product and engineering, not treated as a marketing channel.”